Selling, Done Differently

Negotiable Commission. Full-Service Marketing. Keep More of Your Equity.

Q: What does full-service marketing actually include?

For my listings that typically means professional photography, drone/aerial where it helps, a video or virtual tour, floor plans, staging guidance, premium MLS and REALTOR.ca syndication, social media and targeted online ads, email to buyer and agent networks, quality signage, open houses, a data-driven pricing strategy, and proactive negotiation. The goal is maximum qualified exposure and the best net result, not just a listing that sits on MLS.

Q: I need to sell quickly for personal reasons. Can you help discreetly?

Yes. Job relocation, separation or divorce, financial pressure, estate and probate, or health, these all call for a calm, discreet, and fast approach. A negotiable commission can help you keep more of your equity when it matters most, and full marketing still helps you sell quickly without giving the home away. Everything is handled privately and without judgment.

Commission is always negotiable, and I'm open about that. But flexible on price should never mean a bare MLS listing. Every home I sell gets full-scale marketing behind it, the honest middle ground between overpaying and a discount brokerage that just posts and prays.

Book a Free Seller Call What's My Home Worth?

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Straight Talk

The Truth About Real Estate Commission in Calgary

Commission is not fixed by law, by RECA, or by the real estate board. There is no legally "standard" rate, it has always been negotiable between you and your brokerage. The real question isn't just "how low can the fee go," it's "what am I getting for it, and what will it net me?"

My approach

My commission is negotiable and transparent, we agree on it up front, in plain terms. And whatever we agree on, your home still gets full-scale marketing. You shouldn't have to choose between a fair fee and a proper sale. Read how commission really works in Calgary →

An Honest Comparison

Flat-Fee & Discount vs. What I Do

Discount and flat-fee models vary, some do more than others, so always ask exactly what's included. Here's the honest landscape, and where I fit.

What you get	Flat-fee / mere posting	Limited-service discount	My negotiable full-service
On MLS & REALTOR.ca	Usually yes	Yes	Yes, premium placement
Professional photos & video	Often extra / DIY	Varies	Included
Pricing strategy & comparables	You do it	Limited	Data-driven, done with you
Social & targeted online ads	No	Rarely	Included
Showings & open houses	You manage	Varies	Managed for you
Negotiation of offers	You do it	Limited	Handled on your behalf
Commission	Flat fee upfront	Lower, less service	Negotiable, agreed up front

Want the full breakdown? Read flat-fee & discount realtors vs full-service in Calgary.

Full-Scale Marketing

What "Full Service" Actually Means Here

Weak marketing usually costs a seller far more in final price than they ever save on commission. Here's what goes into selling your home properly.

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Professional Media

Magazine-quality photography, drone/aerial where it helps, video or virtual tour, and floor plans, so your home stands out the moment it hits the feed.

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Targeted Advertising

Premium MLS & REALTOR.ca placement, social media, and paid ads aimed at the buyers most likely to want your home, not just a listing that waits.

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Staging Guidance

Practical, no-cost-first advice to present your home at its best, plus staging resources when they'll move the needle on price.

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Pricing Strategy

A full comparable-sales analysis and a pricing plan built to attract the right buyers quickly, priced to sell for the most, not to sit.

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Showings & Open Houses

Coordinated showings, public and agent open houses, and feedback collected and shared with you so we can adjust fast.

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Skilled Negotiation

I negotiate offers, conditions and timelines on your behalf to protect your net proceeds, the part that actually ends up in your pocket.

See everything full-service marketing includes →

Sellers in Difficult Situations

Need to Sell Fast, or for Personal Reasons? Handled With Care.

Job relocation, separation or divorce, financial pressure, an estate or probate, health, life doesn't always give notice. These sales call for discretion, speed, and protecting every dollar of your equity. A negotiable commission helps you keep more of it, and full marketing still helps you sell quickly without giving your home away.

Sell your home fast

Your honest options for a quick sale, and the trade-offs to watch. Read the urgent-sale guide →

Selling through divorce

A calm, neutral process when emotions and timelines are high. Read the divorce-sale guide →

Estate & probate sales

Patient, respectful help selling a loved one's home. Read the estate-sale guide →

Facing foreclosure pressure?

If you're behind on payments, you usually have more options than you think, and acting early protects your equity. Understand foreclosure & judicial sale in Calgary → Everything is handled privately and without judgment.

How Selling Works With Me

Transparent From the First Call

Free Home Value & Strategy Call

I give you an honest, data-backed sense of what your home should sell for, and what it will net you. Try the home value tool or the net proceeds estimator first if you like.

Agree on Commission & Plan, Up Front

We talk through a negotiable commission and the full marketing plan together, in plain terms. No pressure, no surprises, you know exactly what you're paying and getting.

Prep & Launch

Professional media, staging guidance, pricing strategy and a coordinated launch across MLS, REALTOR.ca, social and targeted ads for maximum qualified exposure.

Showings, Offers & Negotiation

I manage showings and open houses, gather feedback, and negotiate offers and conditions to protect your net proceeds.

Closing, Handled

I coordinate with your lawyer through conditions, possession and closing, and stay available long after the sale.

FAQ

Commission & Selling Questions, Answered

Is real estate commission negotiable in Calgary?

Yes. Commission is not fixed by law, by RECA, or by the real estate board, and it is always negotiable between you and your brokerage. There is no legally "standard" rate. My commission is negotiable, and I'm transparent about it from our first conversation, so you know exactly what you're paying and what you're getting for it.

How is your model different from a flat-fee or discount brokerage?

Flat-fee and discount models vary widely. Some are limited-service, sometimes little more than posting your home to MLS and leaving the rest to you. Others offer more. My model is a negotiable commission with full-scale marketing and hands-on representation behind it, so you can be cost-conscious without giving up the marketing and negotiation that help a home sell for its best price. Always ask any brokerage exactly what is and isn't included before you sign. See the full comparison.

What does full-service marketing actually include?

Typically: professional photography, drone/aerial where it helps, a video or virtual tour, floor plans, staging guidance, premium MLS and REALTOR.ca syndication, social media and targeted online ads, email to buyer and agent networks, quality signage, open houses, a data-driven pricing strategy, and proactive negotiation. The goal is maximum qualified exposure and the best net result. Full list here.

Does a lower commission mean less marketing for my home?

Not with me. The whole point of my model is that a negotiable commission still comes with full-scale marketing. What I won't do is quietly cut the marketing to fit a lower fee, because weak marketing usually costs a seller far more in final sale price than they save on commission. We agree on the plan up front so there are no surprises.

I need to sell quickly for personal reasons. Can you help discreetly?

Yes. Relocation, separation or divorce, financial pressure, estate and probate, or health, these all call for a calm, discreet and fast approach. A negotiable commission can help you keep more of your equity when it matters most, and full marketing still helps you sell quickly without giving the home away. Everything is handled privately and without judgment. See your options for a fast sale.

How do I find out what my home is worth and what I'd net?

Start with my home value tool and net proceeds estimator for a quick sense, then book a call for an accurate, comparable-based valuation for your specific home and situation. There's no cost and no obligation.

Free Consultation

Thinking of Selling? Let's Talk Numbers.

Tell me a little about your home and situation, including if you need to move quickly, and I'll follow up within a few hours with honest guidance. No pressure, no obligation.