Choose the selling plan and fee together. Your written proposal sets out the work, included costs and any optional services.
Commission is not fixed by law, by RECA, or by the real estate board. There is no legally "standard" rate, it has always been negotiable between you and your brokerage. The real question isn't just "how low can the fee go," it's "what am I getting for it, and what will it net me?"
My commission is negotiable and transparent, we agree on it up front, in plain terms. And whatever we agree on, your home still gets full-scale marketing. You shouldn't have to choose between a fair fee and a proper sale. Read how commission really works in Calgary →
Compare the fee, scope and extra costs in each proposal. A service label alone does not tell you what is included.
| Item | Confirm in your proposal |
|---|---|
| Total fee | The amount or calculation, GST, payment timing and any cancellation terms. |
| Buyer-brokerage compensation | Whether it is included in the total and how it is allocated. |
| Media and advertising | Photography, video, floor plans and any paid advertising budget; identify extras. |
| Representation | Pricing, showing coordination, offer review, negotiation and closing support. |
Want the full breakdown? Read flat-fee & discount realtors vs full-service in Calgary.
We agree on the services and budget before listing. These are the items to discuss for your property.
Magazine-quality photography, drone/aerial where it helps, video or virtual tour, and floor plans, so your home stands out the moment it hits the feed.
MLS® and REALTOR.ca exposure, with social media and any paid advertising specified in the agreed plan.
Practical, no-cost-first advice to present your home at its best, plus staging resources when they'll move the needle on price.
A full comparable-sales analysis and a pricing plan built to attract the right buyers quickly, priced to sell for the most, not to sit.
Coordinated showings, public and agent open houses, and feedback collected and shared with you so we can adjust fast.
I negotiate offers, conditions and timelines on your behalf to protect your net proceeds, the part that actually ends up in your pocket.
Your home may be ready to list, or it may need several preparation steps. We start with your goals, timing and budget, then agree which services are useful. You do not need to choose a package before we speak.
For a home that needs little preparation, or an owner who prefers to arrange outside services.
Your current listing service stays: pricing and preparation advice, professional photos and video, measurements, listing/search presence, agreed advertising and showings, negotiation, condition deadlines and a written net-proceeds estimate.
The service fee and marketing budget are agreed in writing. All 13 seller services in the current menu are retained.
For an owner who wants help coordinating several preparation steps before launch.
Core plus a written preparation sequence, responsibilities and dates. I coordinate the independent inspection, staging, cleaning or applicable condominium review you approve, with property information materials within the agreed marketing scope.
Each outside service is quoted separately for your property. The quote identifies the provider, scope, price, who pays, timing, rental term where relevant, cancellation and extra charges before booking.
Both choices retain the same professional representation and negotiation duties. Additional preparation is not a guarantee of price, sale or timing.
A staging consultation and a furnished installation are different services. The written quote says which work is proposed; no blanket allowance or free staging is promised.
Get a Pricing + Sell-vs-Rent ReviewSee all current service inclusions
Job relocation, separation or divorce, financial pressure, an estate or probate, health, life doesn't always give notice. These sales call for discretion, speed, and protecting every dollar of your equity. A negotiable commission helps you keep more of it, and full marketing still helps you sell quickly without giving your home away.
Your honest options for a quick sale, and the trade-offs to watch. Read the urgent-sale guide →
A calm, neutral process when emotions and timelines are high. Read the divorce-sale guide →
Patient, respectful help selling a loved one's home. Read the estate-sale guide →
If you're behind on payments, you usually have more options than you think, and acting early protects your equity. Understand foreclosure & judicial sale in Calgary → Everything is handled privately and without judgment.
Have a written cash offer? We can compare its price, conditions, costs and closing date with a listing plan. An offer's availability and terms must be confirmed for your home; a cash buyer does not guarantee a completed sale. How cash offers work →
Compare the net proceeds and timing of the actual offer with a range of listing outcomes. A listing estimate is not a promised sale price.
I give you an honest, data-backed sense of what your home should sell for, and what it will net you. Try the home value tool or the net proceeds estimator first if you like.
We talk through a negotiable commission and the full marketing plan together, in plain terms. No pressure, no surprises, you know exactly what you're paying and getting.
Professional media, staging guidance, pricing strategy and a coordinated launch across MLS, REALTOR.ca, social and targeted ads for maximum qualified exposure.
I manage showings and open houses, gather feedback, and negotiate offers and conditions to protect your net proceeds.
I coordinate with your lawyer through conditions, possession and closing, and stay available long after the sale.
Tell me a little about your home and situation, including if you need to move quickly, and I'll follow up within a few hours with honest guidance. No pressure, no obligation.
Wondering about the money side first? Here is what Calgary realtor commission and fees actually cost, with a worked example on a $600,000 sale.